Design Direction and Creative Lead for Moving Brands, London.
From Moving Brand’s website: “Hitachi Solutions Ltd. is known globally for their innovation in industrial product design across consumer and business electronics markets. They approached Moving Brands with their plans to create an advanced collaboration tool – a touch-based whiteboard that would aid in the creation, exchange and collection of ideas.”
Design direction and creative lead for Moving Brands, London.
From Moving Brands’ site: “Moving Brands partnered with the leading technology company Infosys, as both creative and technology experts, to create a permanent interactive exhibition space. The ambition of the Infosys Experience Centre is to reflect the organisation’s proficiency in high-tech solutions, and provide an engaging environment for visitors to connect with and learn about their business offer.
The strategic direction that focused all creative decisions was to ‘make the complex simple’. This desire for simplicity also dictated the technological solutions we favoured. It was important to create playful interfaces that were memorable and unique, without this being a barrier to use.”
With a new toy in the studio – the RepRap 3D printing machine – we were inspired to test the limits of its prowess. From across our global studios, MB’ers selected a personal story from which to design a 3D sculpture. These were converted into .stl and then g-code files, and printed in plastic to create a physical artefact of their maker’s memory. With the help of RepNap, we recalibrated the printer and software to print each of the models in chocolate, creating a collection of stories to populate an advent calendar online and in our London studio.
The software functions as a tool for building a collaborative typeface, dynamically capturing a user’s gesture – a hand traced through the air – and adding it to a pool of data. A live video feed offers a frame to compose a character, while a second viewport shows the 3-dimensional ‘volume’ of the last captured character. Characters can be cycled through, while a virtual typesetter’s tray highlights both progress and popularity as it fills up with the composite letterforms.
Over time, and as more and more marks are captured by its users, the typeface evolves, incorporating both flaws and common traits from those rolling up their sleeves and using Hand Drawn. No ligatures, serifs or elaborate quirks; the typeface that is beginning to emerge is the average of peoples’ perceptions as to how a character of Western type appears to them.
Spun off from the Making Future Magic light painting film, this app let’s people make their own 3D light paintings, with parameters for switching between (custom, optimised) typefaces or characters, colours, distance and orientation. The accelerometer and geo-loc data is then tapped into, offering up a card summing up the little light painting that’s just been created.
And it’s won a few awards, including a D&AD.
From BERG’s site: “‘The Journey’ is the second ‘video sketch’ in the pair with ‘Incidental Media’ – this time looking at the panoply of screens and media surfaces in a train station, and the opportunities that could come from looking at them slightly differently.
There’s no real new technology at play in any of these ideas, just different connections and flows of information being made in the background – quietly, gradually changing how screens, bits of print ephemera such as train tickets, and objects in the world can inter-relate to make someone’s journey that bit less stressful, that bit more delightful.”
From BERG’s site: “Each of the ideas in the film treat the surface as a focus, rather than the channel or the content delivered. Here, media includes messages from friends and social services, like foursquare or Twitter, and also more functional messages from companies or services like banks or airlines alongside large traditional big ‘M’ Media (like broadcast or news publishing).
All surfaces have access to connectivity. All surfaces are displays responsive to people, context, and timing. If any surface could show anything, would the loudest or the most polite win? Surfaces which show the smartest most relevant material in any given context will be the most warmly received.“