SRF formed from the merger of the largest, national television and radio providers in Switzerland. A new presence called for a new brand and a new brand needed to be epitomised in an all new online presence, to be used by millions of people, every day.
Rather than a patch of an old site, the design for SRF’s site was a complete overhaul; a systematic, modular approach designed for new teams of journalists and multiple formats of content.
- Creative director, agency side.
- For Moving Brands, London.