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© 2002-2010
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unless otherwise stated
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| site design: ineedmydevice |
| build: feelitdigital |
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| Samsung Welcome Experience |
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For Imagination London and New York.
Located within the Samsung Brand Center, New York, this innovative installation occupied a prominent position; hence the brief required it to not only provide a rich, informative experience, but also to act as a lure, enticing the users into the space and encouraging them to 'play'.
A series of eight vertically mounted plasma displays were able to be rotated continuously through 360 degrees, the screens position relative to a position within a full screen, looping animation. By turning the screen, the user moved through a seamless abstract environment that incorporated live actors within a 3D rendered scene, alongside transitional animations showcasing the latest Samsung products. Four different animations were produced, each being a stylised version of four key locations around New York's Central Park.
Winner of several worldwide interactive design awards, including the 2005 British Interactive Media Association Grand Prix. |
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