Mag+ for Bonnier
Mag+ started life as an R&D project for Bonnier publishing. Reacting to an industry rumour that Apple was working on a product that could be a perfect platform for publishers, a series of videos explored what would thrive and what would die if print moved to a digital platform. When the iPad was launched, the challenge was to turn a series of speculative videos into a fully fledged commercial product, integrated into the existing print publishing workflows but still with its own editing and compiling tools.
- Interaction design, animation, compositing.
- For BERG and Bonnier. With Timo Arnall.