Mag+ for PopSci



UI/UX design and animation – in conjunction with the teams at BERG and Bonnier – for the iPad form of Popular Science

From BERG’s site, “The goal was to create something as satisfying as their paper forebears, which research reveals possess an extraordinary degree of engagement and attachment amongst all other media. We created a conceptual prototype in video that was made public in December 2009, and with the announcement of the Apple iPad on the 27th January 2010, we begun a rapid implementation of the concept – resulting in the first magazine on the Mag+ platform, (Popular Science, as PopSci+) being available in Apple’s AppStore for the US-launch of the iPad just over two months later on 3rd April, 2010.”

As featured by Apple.

With BERG, Bonnier and Timo Arnall. Read more from BERG here and Bonnier here.